How to snag an internship through social media

How to snag an internship through social media

By Alice Lane | Be Social. Be Smart. Intern


Over the summer holidays, I managed to secure three internships, including a social media role with Be Social. Be Smart, that were all advertised on their Instagram accounts. Some may say I got lucky and it was all about the “right place, right time”. While this is partly true, I like to think the choices I made on my personal social media channels also helped play a role in this success. To show I’m not a 1 in 1000 case, I asked some of my contacts about their experiences with social media and gaining work experience, internships or employment and here’s what they had to say…

Louis Coad | 4th Year Exercise & Sports Science / Business Management Student | Melbourne

I recently managed to secure an internship thanks to LinkedIn. I added someone that I knew from years ago when I was competing in athletics. After adding him, he viewed my profile and noted that I was looking for work experience in the sports industry. He messaged me and asked if I was going to be in Hobart over the summer period and if I would like to work with his newly found events and marketing company. I told him the details of when I would be in Hobart and we arranged an internship. I used this internship to form the base for my placement subject of 100 hours for sports management at uni.

My number one tip? Make sure your LinkedIn profile shows everything you have done, and it is presented in a professional manner. My summary was very brief; try to hit the nail on the head early so a future employer does not get bored through reading, rather he/she can look through your experiences to gather more info about you!

Taylor Fien | 3rd Year Business & Event Management Student | Brisbane

I scored an internship with the QRL (Queensland Rugby League) through Facebook! My dad had followed QRL on Facebook and they had posted a link to applying for an upcoming position and he tagged me in it. Yes, there are some benefits to having your parents on Facebook!  From there I applied, secured an interview and as they say, the rest is history.

My tip for students is to make sure you like every social page in the fields you’re interested in. Keep it broad so you cover all areas and keep an extra eye out for great opportunities. Check back to these pages regularly; don’t just expect a role to fall into your lap or come up on your newsfeed!

Jill Ryan | Business Management (Marketing/HR) Graduate, 2015 | London, UK

I managed to score an internship with the Brisbane Broncos after I was tagged in a Facebook post by a friend. The role was advertised on a university employment Facebook page which I followed, but I probably wouldn’t have seen it if it wasn’t for my friend tagging me in it!

My tips for students would be to follow employment services with social media accounts, especially established by your school or university or by companies you are interested in working for. Also, actively look on LinkedIn and contact the company directly via email or phone, because applying through LinkedIn is fiercely competitive with as applicants can apply simply by clicking a button. Follow up is key.

Ashleigh Houlcroft | New Faces & Development at Vivien’s Model Management | Brisbane

When I was studying at uni, I was looking for some casual work and saw Hit105/Triple M advertising for positions in their street teams on their Facebook and Instagram pages. For a job that really is as fun as it looks, it is easy to imagine how the traditional email application process would be flooded when they would advertise to join the street team, so instead you had to apply via Snapchat!! Snapchat separates the ones who stand out from the rest; it gives 10 seconds to not only impress but show each persons personality and show whether you are right for the job or not. Only the successful Snapchat applicants receive a message with an email address to send through their full job application.

So I guess not every organisation is going to get you to apply via Snapchat but one thing this process taught me was to make those 10 small seconds memorable. This is the approach that everyone should take when writing their resume and applying for jobs. A potential employer might not spend more than 10 seconds looking over your application, so it really is make or break to give the best impression possible.

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